Hoytyboy Pictures has signed director Eric Steinman for exclusive commercial representation in the U.S. He has already booked his first job under the Hoytyboy banner, a project slated to shoot in mid-December promoting an undisclosed client for Young & Rubicam, New York.
The Y&R job is line with Steinman’s desire to get back to the American ad arena. “I want to get re-entrenched in this country, after having done numerous international spot campaigns the past two years,” he said. Steinman was referring to commercials recently completed in Milan, Singapore and Moscow.
Although the director is known more for comedic dialogue, Steinman points to more humanity-centric spots as part of his repertoire. “Casting, timing, performance, detail and design are constants in my work,” he said. Recent projects in the U.S. include work for Florida Power and Light (out of agency Machado/Garcia/Serra, Miami) and a pharmaceutical campaign for Zostavax (via DDB New York).
Steinman started in the business on the agency side, making his first mark as a copywriter at now defunct Allen & Dorward, San Francisco (the predecessor to such former Bay Area shops as Chiat/Day/Mojo and Goldberg Moser O’Neill). From there, he migrated to Young & Rubicam, New York, where he spent four years writing for varied clients, including AT&T. Next came three years at BBDO New York, where Steinman’s reputation as a creative blossomed on accounts like Pepsi, HBO and Pizza Hut.
He then moved over to the production house side as a full fledged director, working out of such shops as GARTNER, Headquarters, Trio Films and most recently Crossroads. Over the years he has helmed campaigns for such clients as Sony, Mazda, Citigold and LG. Steinman-directed spots for Astro Mobile garnered a Silver at the London International Awards and were shortlisted at the 2008 Cannes Lions International Advertising Festival. He also directed award-winning PSAs for Big Brothers of America and the Partnership for a Drug Free America.
The Big Brothers work was originally a spec piece he directed while on staff at BBDO New York. The PSA went on to gain regional air time and was initially honored in the spec category of the AICP Show in ’94, the first year in which that competition recognized spec fare.
Steinman joins a Hoytyboy directorial roster that includes Steve “Spaz” Williams, Richard Kizu-Blair, John Kricfalusi, Rob Schneider and animation house Little Fluffy Clouds. Clint Goldman is Hoytyboy’s exec producer.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More