Über Content has added director Elma Garcia to its roster for U.S. commercial representation. Her spot credits include such clients as Nike, Coca-Cola, Audi, Microsoft, American Express, Levi’s, Porsche, Pfizer, Jack Daniels and AT&T.
Garcia’s work in the ad arena has taken her throughout the U.S. and around the globe. She generally takes on both directing and DP duties for her commercial film projects–the first time she assumed these dual roles dates back to Levi’s “Jack Lives Here” spot which entailed her finding the oldest living blues musician and creating a story around him. Her search yielded assorted interviews which along with the dailies are archived at the Living Blues Museum in Clarksdale, Mississippi.
Among Garcia’s other notable projects over the years are: Jack Daniels’ “Alaska” which centered on bush pilot Paul Klaus, described by Garcia as “a true artist with an airplane”; Volvo’s “Survivors,” a series of portraits capturing people who survived accidents thanks in part to their having been in a Volvo; and the HD short Quinn & Coda, a film that came out of the Sony “Dreams” initiative and its “Magic” theme. The short introduced us to Quinn, the first child in the U.S. to have a seeing eye dog (Coda).
Garcia’s directorial career jump started when she was at MJZ. She went on to direct via her own production company, and most recently was at Space Program.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More