Digital studio Reel FX, Dallas/Santa Monica, has signed director Elliot Dillman for U.S. commercial representation. His directorial experience spans commercials, branded content, music videos and multi-camera live events. He has worked on national campaigns for agencies including GSD&M, CP+B, Leo Burnett, Y&R and BBDO, directing for Dominos Pizza, Pacifico Beer and Kraft Mac and Cheese, among others. Prior to signing, Dillman collaborated with Reel FX on a number of projects, including a recent spot for Hasbro.
“Elliot is an accomplished director, gifted at integrating live action, graphics, and animation, who excels at bringing out the best in talent,” said Steve Johnson, Reel FX’s executive producer of live production. “Having grown up in the commercial industry, he’s been a storyteller from a young age. I am confident that he will be a major talent at Reel FX as we expand and develop our live action and VR divisions.”
Dillman grew up on sets. As the oldest son of Emmy-winning director Ray Dillman, he was regularly working as a PA from age 12 on, for production companies including GARTNER and MJZ. While studying at Loyola Marymount University’s School of Film and Television, Dillman began his directing career with multi-camera live concert shoots for the ESPN Summer and Winter X Games, staying with the X Games for four consecutive seasons. After graduating, he primarily directed feature film tie-in spots for Sony Pictures, Warner Bros. and Paramount Studios. He also directed a number of music videos at this time for bands such as Pennywise, Strung Out and Death By Stereo, as well as helming national advertising campaigns for such brands as the Walt Disney Company and Royal Purple Motor Oil.
