Raucous Content has added director/DP Gregory Mitnick to its talent roster.
Known for his signature docu-style that blends raw emotion with playful charm, Mitnick was formerly half of the directing duo Peking (with Nat Livingston Johnson). As part of Peking, Mitnick had most recently been repped by production house Hey Wonderful.
With an MFA in Film Production from NYU, Mitnick has directed over 100 short-form docs for influential platforms. For example, he individually directed videos featured on The New York Times and The Atlantic platforms. These endeavors set the stage for his commercial filmmaking career.
Mitnickโs work as a member of the Peking duo included the Skype film โBorn Friends,โ which earned a Silver Cannes Lions and a spot in Time magazineโs top five commercials of the year. Mitnickโs directorial credits via Peking also span such brands as Apple, Google, Disney and Boppy.
Raucous Content founder/EP Steve Wi said of Mitnick, โHis distinctive voice and unparalleled skill in blending genuine emotion with engaging storytelling make him a perfect fit for our roster.โ
Mitnickโs versatility shines in recent Peking campaigns for Care.com (via agency Hubbub), and the heartwarming, drone-forward film โSkyโs the Limitโ with Amazon/Illumination. Also among Mitnickโs latest endeavors is Texas-based Favorโs epic โTexpat Rescue Missionโ (for agency Preacher) which he solo directed.
โDirecting docu-style spots is the greatest pleasure, because no matter how much I prepare or plan, itโs the surprises that Iโm truly after–all the non-scripted twists, the wild outbursts, the knowing glances. Itโs the rich, raw emotion of real life and relationships that make this genre so impactful for brands. We immerse ourselves in the lives of others, and we share new perspectives with huge audiences. Letโs get it!โ shared Mitnick. โIโm feeling blessed to join Steve and Raucousโ amazing roster, and Iโm excited to continue to evolve the craft alongside talented friends and collaborators.โ
Beyond traditional advertising, Mitnick has significantly contributed to political and social campaigns including such Peking fare as the Cannes Lions-shortlisted Doritos โNo Choiceโ spot and the โWake Up And Voteโ ad for the Biden/Harris campaign. Long-form films include A Day at the Speedway (2023) helmed by Peking and the Mitnick-directed 10 Dollar Toilet Seat (2024), which began its festival run at the 42nd Flickersโ Rhode Island International Film Festival.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Contentโs joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, โVellasโ arrival reinforces Anonymousโ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether itโs a 30-second commercial or a streaming series.โ
Renata Dumont, Anonymous Content Brazilโs executive producer, added, โThe value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the companyโs DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.โ
Vellas said, โI have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More