Biscuit Filmworks has brought multidisciplinary artist and filmmaker Dayday aboard its directorial roster for U.S. representation. With acclaimed commercial work for brands including Nike, the WNBA, Reebok, Facebook, White Claw, and Spotify, their creative approach explores themes of identity and navigates the intersections between art and commercialism. Their work is also informed by lived experiences of being queer and Black, and is defined by a sense of stillness and minimalism that invites the viewer to slow down and thoughtfully engage.
“Dayday has an innate talent for telling stories, and their work truly stands apart in its visual composition. I’m thrilled to welcome Dayday to Biscuit and can’t wait to see what we can accomplish together as their career reaches new heights,” said Shawn Lacy, partner and managing director at Biscuit Filmworks.
Prior to joining Biscuit, Dayday had been most recently represented by Bryght Young Things. And before their directing work, Dayday built a respected portfolio in motion design, freelancing for studios including Los York, Sibling Rivalry, and The Mill, as well as ad agencies Johannes Leonardo, Game Seven, and Kamp Grizzly. Their personal directing projects garnered attention on Vimeo, opening up opportunities to direct commercials as well as branded content. Their short film Blue recently debuted as part of Hulu’s anthology documentary series Your Attention Please hosted by Craig Robinson, and will be exhibited this year at the Guggenheim Museum in Bilbao, Spain. Dayday is based in Brooklyn where they continue a rich personal artistic practice spanning film, design, photography, and mixed media.
“I’m always interested in collaborating with great people in my storytelling, and I connected with Shawn and the Biscuit team right away,” shared Dayday. “I’m excited to join this roster of really talented directors, and to have the support and resources of Biscuit opening up new opportunities for my career.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More