Accomplice-Media, the commercial production company led by executive producer Amy McIntyre, has added director David Serota to its roster.
The Los Angeles-based Serota has already wrapped his first assignment for Accomplice–a campaign for Ace Hardware via the Chicago and Kansas City-based agency BarkleyOKRP that breaks in early 2025.
โI was drawn to Davidโs work from the start,โ McIntyre said. โHis ability to capture human stories with such authenticity pulls you into the moment of each scene. Beyond his immense talent, Davidโs salt-of-the-earth nature and connection to our own approach to production makes him a pleasure to collaborate with.โ
Serota shared, โFrom the first time I spoke to Amy and the team, I knew that Accomplice was the place for me. It was like discovering long-lost friends Iโd never met. There was an immediate shorthand because of shared artistic sensibilities and who they are as human beings. Itโs no wonder the company has been so successful for as long as it has. Amy takes care of her directors and her clients by being a high-level communicator.โ
Originally from Philadelphia, Serota received a BA in philosophy before changing courses and graduating with a degree in directing from L.A. Film School. He said his approach to filmmaking is about finding the beauty in the everyday. It is the dignity and resolve of ordinary people and the unique details of their lives that help us frame our own more clearly.
โEvery ad campaign has the power to touch an audience and to remind you that the best time is often right now,โ Serota said. โThat nudge to go do the thing you were gonna do before you got all busy. Book the flight. Build the pillow fort. Start the company. They make you feel like what comes next is of your making and that itโs possible.โ
โIโve worked with David on many types of projects, from big-budget TV spots to a pro bono video shot over four days in Nicaragua,โ said Chuck Kinsinger, sr. VP/executive producer at Saatchi & Saatchi Wellness, New York. โRegardless of the size or type of the project, he puts his heart and soul into every frame. I would describe him as an actorโs director with an uncanny ability to get relatable and believable performances or testimonies from his subjects. Heโs an absolute joy to collaborate with.โ
Prior to joining Accomplice, Serota was most recently represented in the commercialmaking space by Yard Dog TV.
