Production studio ArtClass Content has added Daniel Russell for directorial representation spanning commercials, branded content and music videos. ArtClass becomes his first career production company roost for commercials. Russell’s collaborations include a who’s who of music’s most notable personalities, including Missy Elliot, Justin Timberlake, SZA, Cardi B, Khalid, Ty Dolla $ign, Saweetie, and Normani.
Early in his career, Virginia-born Russell became the protége of stalwart music video director Dave Meyers, quickly blossoming under his tutelage. Russell’s music videos have now garnered millions of views worldwide and earned him recognition from music and lifestyle publication The Fader as “the next big name in music videos.” He has also brought his bold, distinctive style to projects for global brands, including recent commercial campaigns for Pepsi, Ford, Samsung, and Human Nation.
Russell said, “I’m proud to call ArtClass my first commercial production company home. Their team has an incredible ability to deliver so many exciting creative opportunities, and to fully support the process of making great work. I love that they are so accomplished in the commercial space, and the deep experience in music and culture that Kirsten [Arongino, managing director] brings to the table. It’s a dream team for sure, and I can’t wait to see what we make together.”
ArtClass managing partner Geno Imbriale said of Russell, “Simply put, his sensibilities are perfectly matched with what we do here and we see a tremendous potential for growth together. We’ve been fans of his eye-catching and refreshing work for a while now, and we are beyond excited to see what he can do with the full force of ArtClass behind him.”
