Public Record, a Brooklyn-based production and entertainment company, has signed director Daisy Zhou for her first commercial representation. With diverse experience as a cinematographer, she quickly transitioned into directing when a movement-driven spec spot caught the eye of both Public Record EP Jeremy Yaches and a marketing team from Nike New York. Her new spot for the brand has just launched ahead of the NYC Pride march, featuring transgender international vogue dancer Leiomy Maldonado and Nike’s new BETRUE collection.
Shanghai-born Zhou went to NYU’s Tisch School of the Arts, earning a BFS in Film and TV and has since dedicated herself to learning every aspect of production hands-on for narrative projects and features, commercials and music videos. Her experience includes serving as gaffer for the 2017 film The Strange Ones, which hosted its worldwide premiere at SXSW. Her original short, How To Be a Black Panther, which she wrote and directed, was chosen as an official selection for the Brooklyn Film Festival, Atlanta Film Festival, and Byron Bay International Film Festival. As a DP, Zhou cut her teeth on commercial projects for such clients as Lincoln, W Magazine, Chanel, Victoria’s Secret, and Vox, as well as music videos for artists including Margaret Zhang, Banks, Mykki Blanco, Boston Manor, Cai Guo Qiang, and James Blunt.
Zhou said of her first commercialmaking roost, “No matter the type of project, Public Record is deeply invested in the subjects and people at the core of the narrative and authentically telling their stories. In their commercial work they take a personal and human approach, and carefully investigate the story of the brand, which is very in line with my style of directing.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More