Public Record, a Brooklyn-based production and entertainment company, has signed director Daisy Zhou for her first commercial representation. With diverse experience as a cinematographer, she quickly transitioned into directing when a movement-driven spec spot caught the eye of both Public Record EP Jeremy Yaches and a marketing team from Nike New York. Her new spot for the brand has just launched ahead of the NYC Pride march, featuring transgender international vogue dancer Leiomy Maldonado and Nike’s new BETRUE collection.
Shanghai-born Zhou went to NYU’s Tisch School of the Arts, earning a BFS in Film and TV and has since dedicated herself to learning every aspect of production hands-on for narrative projects and features, commercials and music videos. Her experience includes serving as gaffer for the 2017 film The Strange Ones, which hosted its worldwide premiere at SXSW. Her original short, How To Be a Black Panther, which she wrote and directed, was chosen as an official selection for the Brooklyn Film Festival, Atlanta Film Festival, and Byron Bay International Film Festival. As a DP, Zhou cut her teeth on commercial projects for such clients as Lincoln, W Magazine, Chanel, Victoria’s Secret, and Vox, as well as music videos for artists including Margaret Zhang, Banks, Mykki Blanco, Boston Manor, Cai Guo Qiang, and James Blunt.
Zhou said of her first commercialmaking roost, “No matter the type of project, Public Record is deeply invested in the subjects and people at the core of the narrative and authentically telling their stories. In their commercial work they take a personal and human approach, and carefully investigate the story of the brand, which is very in line with my style of directing.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More