Production company tinygiant has added filmmaker, creative, and editor Daisy Ifama to its roster. This is her first U.S. commercial representation.
In her time working for Google Creative Lab, Ifama pitched and co-directed a short documentary film, Womenwill, about entrepreneurial women across Nigeria, South Africa, and Kenya. It was pitched in connection with a free digital skills training program that focused on women-only classes in the three regions. Womenwill follows six female artists who are using technology to teach themselves multi-disciplinary skills, take ownership of their creative output, and empower young women. It was important to Ifama that the film celebrated the stories of these African women as powerful, innovative, and trailblazing. Released on International Women’s Day, it also marked the launch of an initiative in sub-Saharan Africa with additional female-centric creative industry classes.
Ifama has completed a stream of powerful and thought-provoking projects across news, music videos, and documentary-based content with brands and artists including Spotify, Levi’s, Red Bull, Doja Cat, and The Guardian. She was commissioned by the Institute of Contemporary Art in London and Random Acts, Channel 4’s home for bold, creative short films, to direct, produce, and edit the short film Two, a documentary on white-passing multi-racial identity formation. Her work has been shown at Tate Modern, Tate Liverpool, Victoria & Albert Museum, Whitechapel Gallery, The Geffrye Museum, and the Korean Film Festival. She has been a guest speaker and panelist at the British Museum, Watershed, Chisenhale Gallery, and Radio5Live, among others.
Five years ago Ifama became a founding member of the online magazine gal-dem, run entirely by women and non-binary people of color. Acting as head of video, she produced video content with the aim of amplifying the work of people of color, both in terms of the storytelling and on the crews making the films. She has also worked across written content, event management, and brand partnerships for the magazine.
Ifama runs social justice workshops in secondary schools to engage young women in critical thought and help them to understand and challenge the root causes of inequality. Additionally, she leads groups where she combines filmmaking, social justice, and life skills into week-long and weekend-long programs for young people in South London.
Ifama grew up amongst people from all walks of life, relocating often, and learning to embrace differences at a young age. This singular perspective has influenced and impacted her to create work that explores her own identity and beliefs. A graduate of Goldsmiths College in London with a degree in media and communications, Ifama is committed to uplifting the stories of queer people, Black people, and single mothers. Her goal is to find ways to bring these wide-ranging personal experiences into content that educates while entertaining. She is passionate that her films serve a purpose and leave a lasting impression on her audience.
Veronica Diaferia, founder and EP at Brooklyn-based tinygiant, said, “Daisy is creating and telling stories that matter. Her distinctive and diverse voice is needed in our industry, now more than ever.”
Ifama shared, “Working as an editor, producer, researcher, cameraperson and interviewer has definitely shaped the way I work and the projects I like to make. Having such a varied background has helped me to understand and appreciate the filmmaking process more fully and to know where I work best creatively. The producers at tinygiant have embraced my mixed skillset and know how to leverage it to make the best impact.”
