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    Director Courtney Hoffman Connects With Chelsea For Spots, Branded Content

    By SHOOTUpdated:No Comments1808 Views
    Courtney Hoffman

    Director and writer Courtney Hoffman has come to Chelsea Pictures for U.S. representation spanning commercials and branded content. Launching off of a lauded career in costume design working with director Quentin Tarantino on The Hateful Eight and Edgar Wright on Baby Driver, Hoffman wrote and directed her debut short, The Good Time Girls, a Western starring Laura Dern which garnered wide acclaim. Along with her inaugural advertising work directing the first ever global campaign of three rich visual TV spots for WhatsApp by Meta, Hoffman showcases her dedication to female-forward, highly creative and visually bold stories.

    “I am so thrilled to be joining the team at Chelsea Pictures, founded and run by creative and powerful women I admire,” Hoffman remarked. “I’m looking forward to creating visual, narrative and dynamic commercial work together for many years to come.”

    Coming up in costume design, Hoffman worked on over 50 films, TV shows and commercials, collaborating with prolific creators such as Terrence Malick, Steven Soderbergh and Tim Burton to name a few. She also styled dozens of large campaigns; her last spot as a designer was Alma Ha’rel’s “Thank you Mom” for P&G. Hoffman translates her on-set experience into a flawless precision of vision while adding a dash of her contagious wit. In a fun twist, her former career is immortalized on screen as she portrays the costume designer in a scene with Leonardo DiCaprio in Once Upon A Time… In Hollywood.

    Prior to joining Chelsea, Hoffman had been repped by RadicalMedia in the U.S. advertising market.

    Chelsea U.S .VP/executive producer Donna Portaro, said, “Courtney is the full package…Wonderful with talent direction, wonderful with story, a fresh visual take on each project she touches… and really collaborative to work with! I’m so happy to be working with her again!”

    In addition to her commercial work, Hoffman has experience directing music videos, including a NYT-selected clip for Margo Price. In television, Hoffman is currently creating two shows: Kentucky Blaze, a mother-daughter pot comedy inspired by Miley and Tish Cyrus for Peacock; and Drama Majors, a mental health mystery (developed for Sony) inspired by her NYU Tisch college friends.

    Taking on the film world, Hoffman’s female driven ‘70s trucker and moonshine action comedy, The Sisters of Scott County, is in development with JJ Abrams’ Bad Robot and is currently casting.

    Hoffman is repped by Lief in the U.K. and EU.

    Category:News
    Tags:Chelsea PicturesCourtney HoffmanDonna Portaro

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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