Production house London Alley has signed Grammy-nominated director Colin Tilley for commercials. Tilley did not previously have spot representation but continues to direct music videos via his own company, Boy in the Castle Productions.
With more than 13 years of directing experience, Tilley has produced and directed music videos for Grammy-winning artists such as Justin Bieber, Megan Thee Stallion and J Balvin. Recognizing that relationships evolve, many of his partnerships with artists have created different opportunities for him as a director. This past year he directed collaborations with brands between Tim Horten and Bieber, McDonald’s and Balvin, and Under Armour and Steph Curry.
“I’m ready to take on a new challenge,” said Tilley. “I understand London Alley’s strengths when it comes to building and creating an empire as well as their strength to take on directors and position them strategically at a specific point in their career. This is 100 percent the path that my career needs to go down. I’m looking forward to starting this new chapter with London Alley and having the ability to combine our energies into projects and elevate each other.”
Tilley’s range of projects has shown his versatility and skill as a director and creative. In addition to directing music videos and commercials, he has also directed the Halsey film If I Can’t Have Love I Want Power for HBO Max.
Tilley’s relationship with L.A.-based London Alley goes back 10 years when he met company founder, Luga Podesta. The two grew together in the music video space before going their separate ways to evolve independently. Combining forces again, they are excited about their creative prospects and the work that is to come from this partnership.
“Having Colin join London Alley is a big deal for all of us,” said Podesta. “The beautiful thing about our relationship is that it’s rooted in friendship and we recognize the strengths of each other, that’s what made it an easy decision for us. With the way the entertainment industry is moving, we realized it was the right time to partner and build out the Colin Tilley brand.”
That brand includes a Best Music Video Grammy nomination this year for Bieber’s “Peaches” featuring Daniel Caesar and Giveon.
