RSA has signed director Christopher Sims for U.S. representation in commercials and branded entertainment. RSA sister shop Black Dog will handle Sims for music videos.
Sims’ commercial work in which music and advertising collide include Usher and Pepsi for the MTV Video Music Awards; Miller Brewing Company’s spot featuring a live concert version of Sebastian Ingrosso’s Reload; Launch, the campaign for sports fitness company Hyperice featuring the Misfits’ Spinal Remains; and Beats By Dr. Dre’s spot featuring Serena Williams. Sims also has to his credit jobs for global brands including Asahi, Hyundai, Gucci, Best Buy, Berkshire Hathaway, Sea Shepherd, and Samsung.
Sims’ diverse work as a filmmaker also includes directing a dozen long-form documentaries and over 50 music videos for platinum artists including Usher, Ludacris, Avril Lavigne, Stone Temple Pilots, Keane, and NeYo. In 2012, he received the MVPA award for best R&B video of the year for Cassie’s King of Hearts video.
Prior to joining RSA and Black Dog, Sims was handled by DNA for spots and music videos.