Foundation Content has signed director Cristina Anderlini whose credits include projects for Sega, Marvel, THQ, DreamWorks, Disney, and Mattel.
Most recently, she directed the trailer for Disney’s “Disney Universe” video game which screened before all the major 2011 holiday releases including War Horse, We Bought A Zoo, The Muppets, The Adventures of Tintin, Happy Feet 2, Chipwrecked and Puss in Boots.
She also directed the marketing campaigns for the video game trailers of Sega’s “Iron Man 2”, “Thor”, “Captain America” and “Shinobi,” generating millions of hits on major gaming and entertainment sites worldwide. The Captain America trailer alone skyrocketed past 2.5 million hits within the first couple of weeks of release on Metacafe.com alone.
For THQ/Dreamworks’ highly anticipated “Kung Fu Panda 2”, Anderlini directed both the :30 TV spot and interactive videos.
Anderlini developed her directing skills working on “making of” Videos, EPKs, music videos, TV spots, TV episodes, promos, as well as DVD and new media content for major labels, advertisers, TV networks and corporate clients including Mattel, MTV, BET, VH1, Atlantic Records, Universal Music, Nokia, TMobile, Intel, Disney, Buena Vista Games, THQ and Media Arts Lab (MAL). She has worked with artists across many genres in music, film and TV, including Samuel L. Jackson, Don Cheadle, Katy Perry, Jamie Foxx, Missy Elliott, Diddy, Pitbull, Panic At The Disco, TI, Toni Braxton, Chris Hemsworth, Tom Hiddleston and Lamb Of God.
Samantha Hart, president of Foundation, noted that the company was looking for a director experienced in the theatrical and gaming worlds, further citing Anderlini’s penchant for celebrity talent and track record in music videos. “We’re excited to see how she can apply her high-octane energy to the commercial and digital content world,” said Hart of Anderlini.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More