Director Chad Ostrom has come aboard the roster of Lucky 21. Working for over a decade with fashion and lifestyle brands, Ostrom is a visual storyteller who’s directed for agencies JWT, Laird + Partners, Roberts and Langer DDB, Saatchi & Saatchi, and brands such as Dior, Kanon Vodka, Perry Ellis, and Rembrandt.
Previously represented by PÉNELOPE Studios and T.B.G Studios, Ostrom now joins a Lucky 21 directorial lineup which includes Tom Ryan, Rob Pritts and Robb Bindler. Company EP is John Gilliland.
Lucky 21 CEO Tammie Kleinmann said that relative to the ad biz, Ostrom “understands the process from concept to execution.”
Growing up in Kansas, Ostrom has his interest in directing sparked while spending hours roaming the 49-cent rental video store. As much as he loved watching movies, the power of a cover image and a logline that piqued interest is what he found captivating. It was to foreshadow a future career in advertising. He earned a BA in Film, but ultimately found his path being mentored by writer/director Kevin Willmott and then as an assistant to director Douglas Keeve. From there, Ostrom went on to serve as an editor, assistant director, DP and producer, eventually moving into the director’s chair for branded content and commercial projects.
Ostrom said that pre-pro is essential to his process. “You can’t just show up and think you’ll capture magical, serendipitous moments. The planning stages are about placing yourself on the other side of the process–to really understand the agency and client’s vision so that you earn the trust and right to apply your approach to the story.”
