Production house LIMEY has signed director Caitlin Felton. She joins a company directorial roster that includes Nick Jones, Rob Luehrs, KN+SAW, and Graeme Joyce.
Felton, who resides in New York City, is a graduate of the School of Visual Arts (Photography). Upon graduation, she began working in the On-Air Promos department of MTV. Felton got her start directing through MTV, and created many spots, which won numerous awards including ACE, BDA and Promax honors. While at MTV, Felton directed music videos, including a clip for Paula Cole, which was nominated for “Best Female Video of the Year” (MTV Awards). Felton made her transition to commercials when she joined Satellite Films. She has had tenures at Go Film, Rabbit and most recently Lost Highway. Felton has helmed spots for clients such as Sprite, AT&T, Medicare, Crayola, Lowes, Wal-Mart, Aveeno, PDFA, Tide, Quaker Oats, Duncan Hines, Rice Krispies, Sylvan Learning Center, Subway, Humira, Pampers, and Anheuser Busch. Recently, she traveled to Rwanda to work on a documentary through Women For Women International. A passion project, Felton interviewed and filmed women creating bricks for a new learning center that helps women recover from the aftermath of genocide.
LIMEY owner/executive producer Andrew Denyer was introduced to Felton by his colleagues at Chelsea. (LIMEY, a boutique operation, can tap into the resources of a larger production company via its ongoing partnership with Chelsea, which is headed by Allison Amon and Lisa Mehling.
Denyer recalled, “Lisa Mehling told me I had to meet Caitlin, and to get myself on a plane to New York as soon as possible. From our first phone call and meeting in New York, I felt an affinity–not only for Caitlin’s work–but who she is a director and person.”
Felton said she gravitated to LIMEY based on several factors, including her immediate rapport and connection with Denyer, as well as her new roost being a small shop that at the same time has the advantage of being able to access “the expansive resources that Chelsea offers when needed.”
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More