Production house LIMEY has signed director Caitlin Felton. She joins a company directorial roster that includes Nick Jones, Rob Luehrs, KN+SAW, and Graeme Joyce.
Felton, who resides in New York City, is a graduate of the School of Visual Arts (Photography). Upon graduation, she began working in the On-Air Promos department of MTV. Felton got her start directing through MTV, and created many spots, which won numerous awards including ACE, BDA and Promax honors. While at MTV, Felton directed music videos, including a clip for Paula Cole, which was nominated for “Best Female Video of the Year” (MTV Awards). Felton made her transition to commercials when she joined Satellite Films. She has had tenures at Go Film, Rabbit and most recently Lost Highway. Felton has helmed spots for clients such as Sprite, AT&T, Medicare, Crayola, Lowes, Wal-Mart, Aveeno, PDFA, Tide, Quaker Oats, Duncan Hines, Rice Krispies, Sylvan Learning Center, Subway, Humira, Pampers, and Anheuser Busch. Recently, she traveled to Rwanda to work on a documentary through Women For Women International. A passion project, Felton interviewed and filmed women creating bricks for a new learning center that helps women recover from the aftermath of genocide.
LIMEY owner/executive producer Andrew Denyer was introduced to Felton by his colleagues at Chelsea. (LIMEY, a boutique operation, can tap into the resources of a larger production company via its ongoing partnership with Chelsea, which is headed by Allison Amon and Lisa Mehling.
Denyer recalled, “Lisa Mehling told me I had to meet Caitlin, and to get myself on a plane to New York as soon as possible. From our first phone call and meeting in New York, I felt an affinity–not only for Caitlin’s work–but who she is a director and person.”
Felton said she gravitated to LIMEY based on several factors, including her immediate rapport and connection with Denyer, as well as her new roost being a small shop that at the same time has the advantage of being able to access “the expansive resources that Chelsea offers when needed.”
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNSโs expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNSโs established reputation for innovative creative work with BRUTโs expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUTโs fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New Schoolโs global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allaisโ animated VR experience capturing New York Cityโs punk scene in the โ70s, narrated by... Read More