Biscuit Filmworks has added director Bianca Poletti to both its U.S. and U.K. rosters. Poletti is a distinctive storyteller crafting deeply lived-in worlds across film, commercials, music videos, and photography.
“Bianca has a fully-formed artistic voice that’s at once youthful and wise,” said Shawn Lacy, partner and managing director at Biscuit Filmworks. “Her storytelling instincts are excellent, as is her attention to detail in every department whether it’s production design or casting. We’re so pleased to have her join the Biscuit roster and see her commercial career continue to climb.”
Prior to joining Biscuit, Poletti was with Epoch Films for U.S. representation. She is an alum of SHOOT’s 2021 New Directors Showcase.
Born in California to Argentinian parents, Poletti was raised by her mother and graduated from the University of Southern California with a degree in film studies before embarking on her directing career. She has helmed spots for Planned Parenthood, Sephora, Facebook, Ford, and most recently, a Coca-Cola spot for the FIFA Women’s World Cup where she worked with Buenos Aires-based Mercado McCann and an Argentinian cast. Her numerous short films include Radical Honesty, which premiered at SXSW 2022 and earned a Vimeo Staff Pick, Gold at Ciclope, and Silver at the Young Director Awards; and I Am Whole, which was recently featured at the Hammer Museum’s FLUX Screening Series.
Poletti shared, “I’m thrilled to join Biscuit and to be part of a team that prioritizes artistry and craft. It’s clear that Biscuit values the distinct voices of each of its directors, and finds jobs to showcase that work in the best way. Also, Biscuit deeply cares about creating beautiful work and pushing the envelope in terms of craft with everything they do. I’m excited to have opportunities for bigger storytelling and bigger world-building moving forward.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More