Anders Jedenfors, award-winning filmmaker and director of photography, has joined RadicalMedia’s roster of commercial directors globally.
Jedenfors’ personal style and intimate photography has translated into beautifully crafted films for clients such as BBC, BMW, The Economist, Alcro, Diesel, IKEA, McDonalds, Lexus and most recently Porsche. His commercial photography is based on a stylized approach with a heightened sense of atmosphere and feeling.
Before pursuing a career in filmmaking, Jedenfors worked as a chef. He likens the process of planning, preparing and presenting the perfect dish to the focus, attention to detail and hard work needed for his style of filmmaking.
Jedenfors studied fine art at the Edinburgh College of Art, during which time he won a prestigious British Academy Film Award (BAFTA). His documentary work has been featured at various film festivals around the world.
Jedenfors most recently completed a Lexus commercial with Team One and is currently shooting a top secret project for a very fast car in Germany. Prior to joining RadicalMedia, he had been handled by Believe Media.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More