Supply & Demand has added filmmaker Amy Nicholson to its roster. A creative director, commercial director and documentarian, Nicholson arrives with extensive agency experience on accounts for Nike, Prudential, Yoplait, Black & Decker, Coke, Heineken, HP and ESPN.
Memorable work includes Snapple at Kirshenbaum Bond and Partners where Nicholson was part of the creative team on the classic “Snapple Lady” campaign that saw Wendy Kaufman read out letters from consumers in her thick, Long Island accent.
“Working three years on the Snapple campaign, traveling to meet so many amazing people–that’s when I fell in love with production and began gravitating toward creating and directing my own work,” Nicholson explained.
Creative duties followed at Fallon, Goodby, Silverstein & Partners, Wieden + Kennedy and DraftFCB before Nicholson branched out with Beauty School, her first directorial short, a wry portrait of the New York School of Dog Grooming. Muskrat Lovely came after, a full-length feature exploring a small community’s annual muskrat skinning and beauty pageant competitions.
Nicholson has also helmed commercials including a series of web films for Nokia, spots for Pilsner Urquell and the Ad Council – plus memorable work for Howard Stern On Demand, a campaign revealing literal turns of phrase. One of those promos, “Hiding the Salami” helped earn her inclusion in SHOOT’s 2007 New Directors showcase. At the time she was at Hungry Man, her production house affiliation prior to Supply & Demand.
Nicholson’s long-form credits also include the documentary Zipper: Coney Island’s Last Wild Ride, a 2012 release which serves as a cinematic lament to the seaside resort during its controversial redevelopment, freshly re-zoned for more upscale use than its traditional fun fare of food stands and amusement rides.
“In advertising today the use of documentary has a certain cache to it,” said Nicholson, referencing the authenticity in her work. “However, if you do serious all the time it’s just a new version of old industrials–but if you do real with charm and humor it becomes far more entertaining, far more relatable to people.
“Everyone likes funny – and not to say that serious and pretty are bad – but there’s definitely an attractive niche there,” she continued. “I’m looking forward to the challenge of making good work and taking on more problem solving duties whenever I can.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More