Production company tinygiant has added award-winning director and creative hybrid Alison Roberto to its roster of talent. This marks Roberto’s first commercial production house affiliation. She was previously freelancing. Specializing in original short-form content, Roberto has led projects for Netflix, MTV, and Disney.
Roberto has directed work for brands such as L’Oreal and Kopari Beauty, a natural deodorant brand that became a top seller after Roberto’s “The Truth Stinks” campaign launched. Roberto has also crafted content for some of Netflix’s biggest shows, including GLOW, 13 Reasons Why, and Chilling Adventures of Sabrina. Her promo for the season two premiere of GLOW won multiple Promax and Clio awards, including GOLD for “Best Comedy.” Her "Straight to Hell" music video for Chilling Adventures of Sabrina received 2.5B interactions on TikTok in the first week of release. Additionally, she has worked with high profile celebrity talent including Renee Zellweger, Sigourney Weaver, Mindy Kaling, Laverne Cox, and Megan Rapinoe, among others.
Roberto also works consistently with deserving communities, putting them at the forefront of her work. In 2020, she worked with Doc Martin to create their Music and Film Series, a series of short films focused on creators in New York and Los Angeles who have persevered through the difficulty of 2020. Doc Martin recently announced the continuation of the series this year, which Roberto will helm. Roberto also works philanthropically, mentoring young students at The Ghetto Film School and working with Free The Work for women and underrepresented talent to be seen and given a voice.
Roberto began her career as an art director at MTV, where she honed her expertise in marketing and strategy. Roberto continued to expand her multifaceted background working as a director, creative director, and producer on projects within the advertising and entertainment world. As a commercial director, she brings this unique experience to her projects.
“We are thrilled to welcome another amazing female creative to our roster,” said EP Veronica Diaferia, founder of Brooklyn-based tinygiant. “Alison is a force to be reckoned with, who not only has a unique background working as a creative director but is also an extremely accomplished commercial director.”
Roberto said, “I was captivated by Veronica and the tinygiant team because of their holistic approach to working and their passion for caring for others. I am very excited to start creating with them directly in the advertising world.”
