Emerald Pictures has signed Russian director Alexander Alexandrov for U.S. representation spanning commercials and branded content. Already well-established as a cinematographer, Alexandrov has gained a reputation for a director’s eye that is cinematic yet sensitive. He is repped internationally as a director by Kirameki in Japan and Redorfe in Asia. Iconic Talent Agency handles him for cinematography in the U.S. Prior to joining Emerald Pictures, Alexandrov was repped directorially in the ad arena by Logan Industry.
Alexandrov entered the industry at the emergence of digital cinema and put all of his savings into buying a professional camera. A true self-starter, he dove into freelance work in Los Angeles, focused on continuously honing his craft. Alexandrov grew his portfolio by shooting projects he was passionate about, using the opportunities to showcase his vision and establish himself as a talented filmmaker and photographer.
He has since worked around the world helming ads for clients including Ford, Toyota, Columbia, Uniqlo, Delorean, Asics, Bobbi Brown, Nicopanda, Suzuki, Ocha Green Tea, Harley Davidson, and Logitech. As a cinematographer, Alexandrov has turned out feature films that have premiered at the Toronto International Film Festival, Tribeca, SXSW, and the LA Film Festival.
“Not only is Alexander’s visual storytelling aesthetically beautiful, there is also something in his work that gives you the feeling of being in the room with the subjects he is filming. Alexander breaks down walls and connects to his subjects effortlessly. This sense of connection gives his storytelling a unique point of view, with layers of complexity,” said John Duffin, founding partner and managing director at Emerald Pictures.
Alexandrov said, “I have always viewed filmmaking as a challenging and extremely rewarding profession. It has allowed me to see the world, appreciate its diversity, and celebrate humanity. I do this work for the joy of it, more than anything else. At Emerald Pictures, they understand and share that passion for cinema and for life.”
