Alex Prager has signed with production company Arts & Sciences for spots in the U.S. This marks her first career commercial representation. A fine art photographer and filmmaker living in Los Angeles, Prager began her career in photography after seeing a William Eggleston show and has been one with the camera ever since. Her work consists of elaborately staged scenes that draw inspiration from a wide range of influences and references, including Hollywood cinema, experimental films, popular culture, and street photography. Her familiar yet uncanny imagery depicts worlds that synthesize fiction and reality. The highly choreographed nature of her photographs and films embody a visual vocabulary that has become uniquely her own, while also lending itself naturally to the world of advertising.
Prager has received numerous awards, including the FOAM Paul Huf Award in 2012, The Vevey International Photography Award in 2009, and The London Photographic Award in 2006. Her editorial work has been featured in publications including Vogue, W Magazine and New York Magazine. Her first film Despair was exhibited in 2010 alongside her work in the New Photography show at The Museum of Modern Art in New York, and she won an Emmy in 2012 for her film series Touch of Evil, commissioned by The New York Times Magazine. She was also commissioned by the Paris Opera Ballet, which inspired her to create La Grande Sortie, a 10-minute film and a body of work that was shown at Lehmann Maupin in 2016. Her first major public commission, Applause, for Times Square Arts: Midnight Moment, New York, took place in the summer of 2017. An exhibition of her work is currently on view at Lehmann Maupin in Hong Kong, and in June 2018, a major monograph of her work, Silver Lake Drive, will be published by Thames & Hudson. Prager has worked with brands including Mercedes-Benz and Nordstrom. Her most recent advertising work includes films for Hermes and Julep out of Joan Creative.
“I love the collaborative process of commercial filmmaking and the creative challenge of always finding new ways to communicate with different audiences,” said Prager. “I’m excited to have Arts & Sciences in my corner as I take on this simultaneously familiar and new approach to making art.”
“Alex’s visionary work as a fine artist, filmmaker and photographer is remarkable,” said Mal Ward, managing partner, Arts & Sciences.
Prager and Arts & Sciences are represented on the West Coast by Dexter Randazzo and Aaron Friedland at The Department of Sales, in the Midwest by Mary Kate Hatfield at MKH Representation, and on the East Coast by Tara Averill, John Robertson and Erin Wahed at Representation Co.
