Bicoastal production studio Greenpoint Pictures has signed Peruvian director Alex Fischman Cárdenas for commercials and branded content in the U.S. This marks the director’s first career representation in the American advertising market.
Born and raised in Lima, Perú, Fischman Cárdenas started making movies at a young age and received international recognition for his award-winning narrative short film La Vieja Quinta, starring Peruvian acting legend Enrique Victoria. The popular filmmaking blog, No Film School, praised the film, with a headline that read: “This 17 Year Old Director Made One of the Best Short Films That You Will See This Year.”
After moving to the U.S. to study film, Fischman Cárdenas continued directing award winning short form content, including the narrative short Alienación which premiered in the Aesthetica Short Film Festival, dance short Neptune’s Dreams (a collaboration with Jacob Jonas The Company), and the short documentaries Teeth and Starr, both of which received Vimeo Staff Picks, along with the former receiving a Young Directors Award nomination and a Berlin Commercial Top 10.
In 2021, Fischman Cárdenas directed three spots for Uber’s Global Earners campaign. And this year, he will direct five spots for T-Mobile’s Magenta Edge campaign. Both campaigns employ his ability to meld documentary and narrative to create beautifully authentic portraits of people thriving at their jobs.
Fischman Cárdenas said of Greenpoint, “Their work speaks for itself: pushing filmmaking boundaries while telling deeply human stories is exactly the type of work I want to pursue. Since the moment I stepped into their office, I felt a sense of family and a collaborative spirit that makes me unbelievably excited about the projects to come.”
Greenpoint founder Michael Kuhn said, “Beautiful, raw and emotional are three words that describe Alex’s work perfectly, Alex has made waves already in the film community. He shot his first film at the age of 17 and has never looked back. The day we met him we coincidentally saw an agency pitch deck with his work being referenced. His work ethos couldn’t fit more perfectly to Greenpoint. He is a natural extension of what the company has been doing since day one.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More