Bicoastal production studio Greenpoint Pictures has signed Peruvian director Alex Fischman Cárdenas for commercials and branded content in the U.S. This marks the director’s first career representation in the American advertising market.
Born and raised in Lima, Perú, Fischman Cárdenas started making movies at a young age and received international recognition for his award-winning narrative short film La Vieja Quinta, starring Peruvian acting legend Enrique Victoria. The popular filmmaking blog, No Film School, praised the film, with a headline that read: “This 17 Year Old Director Made One of the Best Short Films That You Will See This Year.”
After moving to the U.S. to study film, Fischman Cárdenas continued directing award winning short form content, including the narrative short Alienación which premiered in the Aesthetica Short Film Festival, dance short Neptune’s Dreams (a collaboration with Jacob Jonas The Company), and the short documentaries Teeth and Starr, both of which received Vimeo Staff Picks, along with the former receiving a Young Directors Award nomination and a Berlin Commercial Top 10.
In 2021, Fischman Cárdenas directed three spots for Uber’s Global Earners campaign. And this year, he will direct five spots for T-Mobile’s Magenta Edge campaign. Both campaigns employ his ability to meld documentary and narrative to create beautifully authentic portraits of people thriving at their jobs.
Fischman Cárdenas said of Greenpoint, “Their work speaks for itself: pushing filmmaking boundaries while telling deeply human stories is exactly the type of work I want to pursue. Since the moment I stepped into their office, I felt a sense of family and a collaborative spirit that makes me unbelievably excited about the projects to come.”
Greenpoint founder Michael Kuhn said, “Beautiful, raw and emotional are three words that describe Alex’s work perfectly, Alex has made waves already in the film community. He shot his first film at the age of 17 and has never looked back. The day we met him we coincidentally saw an agency pitch deck with his work being referenced. His work ethos couldn’t fit more perfectly to Greenpoint. He is a natural extension of what the company has been doing since day one.”
