Imperial Woodpecker has added director AG Rojas to its roster for U.S. representation.
A filmmaker whose work spans commercials, music videos and film installations, Rojas–back in 2017 when he was at Park Pictures, his roost prior to Imperial Woodpecker–earned a DGA Award nomination on the strength of two spot entries: S7 Airlinesโ โThe Best Planetโ for Wieden+Kennedy Amsterdam, and Samsungโs โThe Snailโ out of Leo Burnett USA.
Rojas throughout his career has additionally directed projects for artists such as Gil Scott-Heron, Earl Sweatshirt, Bon Iver, Florence + The Machine, Run the Jewels, and Kamasi Washington. His long partnership with Washington includes Truth, a film installation featured in the 2017 Whitney Biennial. And Rojasโ music videos have been recognized with assorted major industry awards.
Beyond all this, his film installations, including Godchild (2020), commissioned by the Smithsonian Institution, highlight his interest in storytelling through different formats. His latest work, Pare de Sufrir (2024), a silent featurette on love and grief, premiered at venues such as Metrograph NYC, ICA London, and Now Instant Image Hall in Los Angeles.
Raised in L.A. by a Costa Rican painter and a Colombian poet, Rojas grew up immersed in an environment shaped by art and storytelling. At 17, he enrolled in the prestigious ArtCenter College of Design in Pasadena and discovered a passion for filmmaking. Rojas currently lives in L.A. and continues to channel his expression across a variety of mediums, creating work rooted in thoughtful ideas and meaningful social impact.