Bicoastal production company Durable Goods has signed director/cinematographer Adriano Falconi for exclusive representation in North America. He has helmed campaigns for such brands as HP, Tesla, Infiniti, UGF and Volkswagen.
“Adriano is a creative and inventive filmmaker,” said Mike Brady, executive producer at Durable Goods. “His ability to tell compelling emotional stories connects with the viewer, and helps to cut through the clutter. It’s obvious that he has a unique sensibility to his emotional insights and storytelling, and his cinematography is both beautiful and immediate at the same time.”
Born in Milan, Falconi attended film school where he also completed studies in fine arts. He rose through the ranks in the camera department, starting in Milan, and later, throughout Europe. In 2000, he moved to Los Angeles, where he made his home for the next 10 years, before moving to the East Coast for its ease of access to Europe. Since 2004, he has made a name for himself as a director, working on commercials worldwide for such agencies as Havas, Publicis, BBDO, DDB, McCann, BETC, and Saatchi & Saatchi, among others. Prior to joining Durable Goods, Falconi had been repped by Concrete + Clay in the U.S. market.
Most recently, Falconi completed a short film called Thomas, which he conceptualized and directed as a spec piece for The Trevor Project. The film is currently being submitted to a number of international film festivals.
“I’m excited to see where my partnership with Durable Goods takes me, especially as brands and agencies embrace commercials and content that articulates the human experience in a way that’s reflective of our changing world,” adds Falconi. “This is the kind of work I gravitate towards as a director. It’s never easy, but if you surround yourself with partners and talent who are as committed as you are to going the extra mile, magical things happen. Durable Goods and its clients provide a strong foundation for me to tap into that magic more than ever before.”
Falconi is also represented by Eddy.TV in France, The Box Films in Italy, and Hoben.TV for the UK and Europe.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More