International production company Arts & Sciences has added Adam Hashemi to its U.K. directorial roster. He continues to be handled by RESET in the American ad market.
Danish-born and Los Angeles-based, Hashemi started his career directing children’s shows about trolls and space aliens for Danish national television, which later segued into a career in advertising. His spot for The Danish Road Safety Council, The Party, was banned in his home country of Denmark, yet earned him attention abroad and kickstarted his international directing career. Hashemi has since collaborated with David Fincher on a television series and is currently in development on his first feature film with Mark Ronson. He has also co-created a number of music albums and two movie soundtracks.
Known for cinematic visuals, impeccable timing, and nuanced performances, Hashemi has helmed global campaigns for major brands including Super Bowl ads for Coca-Cola and Audi, Nike, Beats, Samsung, Volkswagen, Nissan, Dodge, Land Rover, Carlsberg, and Budweiser. Among his many international awards and nominations, he has earned a D&AD Yellow Pencil for Best Director. In this year’s 90-second Super Bowl spot, “Let’s Grab A Beer,” for Anheuser-Busch produced by RESET for Wieden+Kennedy, Portland,, Hashemi and executive producer Fincher worked on a series of touching and humorous vignettes that show people meeting up over a beer. In a message that resonates now more than ever, as people reunite after a long period of isolation, the viewer is reminded that it is less about the beer itself and more about being together.
Managing director/EP/partner of Arts & Sciences UK, James Bland, said of Hashemi, “having forged a friendship and partnership with him over many years, we now get another chance to collaborate. His ability to create cinematic scenes, bring characters to life, or put the camera right in the middle of sports action make him a titan. I can’t wait to get going once again.”
“I’m really happy to be a part of Arts & Sciences, knowing Mal (Ward, Arts & Sciences’ managing director/partner) from way back, and a big fan of Matt (Aselton, director/partner) and the rest of the group”, says Hashemi. “On top of that, the chance to reunite with James, my favorite EP in the UK, makes it the perfect combination of something old and something new.”
Hashemi is additionally represented by Bacon in Denmark, Sweden, and Norway; Henry in France; and Czar in Germany. He was previously repped by Blink in the U.K.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More