Creative content company Alkemy X has expanded its talent roster with the addition of director Adam Bonke and sr. editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having worked as an in-house editor and motion graphics animator at such shops as R/GA, Ogilvy and Mather, and RadicalMedia.
Bonke’s career began in London’s Soho, where he delved into editing and compositing at postproduction company Locomotion, and later at Capital FX (now Deluxe), before finding his calling as a director. Citing youthful exuberance, he returned to his hometown of Copenhagen and unabashedly informed two producer friends at production company Nobody Cph that he wanted to direct. They eventually gave him the chance with “Interruption,” an evocative commercial for Doctors Without Borders, which ultimately garnered Bonke the 2010 Young Director Award at Cannes and launched his career.
Since then, Bonke has directed more than 80 commercials in 18 countries, including work for Gore-tex, Sony Ericsson, Havas, and Carrefour. In addition, he has directed music videos for various artists; the popular documentary series, “Find Amdi,” for Danish national TV; as well as creating, co-writing and directing a full season of the critically acclaimed Danish TV series “Fetter.” Music also plays a starring role in his process; he often collaborates with his brother to compose soundtracks for his brand-based work.
Bastin was most recently lead sr. editor at digital agency R/GA, where he developed workflows throughout the facility, maintaining quality control implementations across all edit stations, and collaborated with the creative, production and IT teams on projects, infrastructure, and global connectivity solutions. Prior to that, he was sr. editor and motion graphics animator and designer at RadicalMedia, lending his talents to projects for such clients as Grey Goose, NFL Network, Tommy Hilfiger, Versus, and NASA.
Bastin got his start in the postproduction industry more than 20 years ago as an assistant editor at New York-based postproduction facility Post Perfect. After several months spent traveling across the US, he returned to NYC where he worked as an editor at ad agency Ogilvy and Mather.
