Smuggler–Adam Berg's U.S. commercialmaking roost for more than a decade–has now expanded that reach globally, taking on U.K. representation for the director. Berg had previously been with Stink outside the U.S. market.
During his Smuggler tenure, Berg has grown from a successful music promo director to a major spot and branded content filmmaker. His decision to move over to Smuggler for worldwide representation marks a move towards a consolidated global management for the director.
Berg move to London in 1998, following an accomplished career as a music promo director in his native Sweden. He continued to find global success in music promos while also breaking into the competitive U.K. commercial scene. In 2009 he won a Cannes Lion Film Grand Prix for Philips’ “Carousel,” a film that went on to dominate awards and festivals worldwide. Since then, Berg has turned out lauded work such as “Homes within Homes: for TalkTalk, the Nike football campaign “My Time Is Now,” and most recently PlayStation “Prankster for BBH New York.
Brian Carmody, Smuggler co-founder and managing partner, said, “The quality and conceptual nature of Adam’s work is phenomenal. Poetry, power, humanity, grace and soul are all traits that come through time and time again. His attitude towards the process of producing that work is equally rare. He never lets up on his process, mining every detail and delivering standout results. His agency relationships are deep and trusted.”
