ALTERED.LA has added the directorial duo The Martians–consisting of Diogo Abrantes and João Rito–to its U.S. roster for commercials and branded content. This marks the first U.S. representation for the directing team which came together in 2022.
Abrantes has extensive experience on the agency side, having spent over a decade working as a creative at shops in London, earning Cannes Lions and D&AD Awards, among other honors. Rito’s background includes many years working alongside the best names in comedy on TV series in Portugal, serving as a director and executive producer.
As a directing duo, The Martians have become known for a unique brand of creativity and comedic storytelling with work for such clients as sports betting platform bet.pt, financial investment firm Aldrin and a lauded “Born to Create Drama” promo for the Young Director Award. Looking ahead, the duo is gearing up to launch a comedy commercial for a collaboration between a world-famous chocolate brand and a renowned entertainment studio.
Marcos Cline, founder and executive producer at ALTERED.LA, said, “More and more, our agency partners are seeking directors whose reels showcase exceptional art direction, a contemporary feel, slow motion, and a unique ‘wink-and-a-nod’ style of comedy that looks phenomenal. So, you can imagine my excitement when I met The Martians! This directing duo embodies all of these qualities and more, bringing an incredible personality to the mix. As ALTERED.LA continues to grow, introducing talented directors like Martians to the U.S. market for the first time becomes increasingly important. Their overall aesthetic and style not only complement our roster but also raise the bar.”
