Creatives studio Heresy has signed directing duo SO & SO for their first U.S. representation. Comprised of Sue Anderson and Hoj Jomehri, SO & SO ushers projects from concept to completion. Their unique aesthetic can be seen in their stylized music video “All Day I Dream” for EDM act Lee Burridge as well as their work as a creative team on the Absolut Greyhound campaign starring Swedish House Mafia.
SO & SO worked with Heresy EP Melissa Larsen on “All Day I Dream” and now come on board the company. South African Anderson is a writer and has spent over 20 years as a creative director at such shops as TBWAHuntLascaris, Wieden+Kennedy Amsterdam, and TBWAChiatDay New York, later serving as executive creative director at CP+B LA. Iranian-born and Bay Area-bred Jomehri is a multi-talented art director with a diverse background as a developer, graphic designer, sound engineer and musician. He started off in the advertising industry at digital shop AKQA in San Francisco, moving on to spend the next several years as a creative director at TBWAChiatDay NY and CP+B LA. Outside of advertising, Jomehri is a DJ, regularly playing massively attended gigs around the world.
After over five years collaborating on projects at TBWAChiatDay and CP+B LA, Anderson and Jomehri officially joined forces as SO & SO this year.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More