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    Directing Duo Matias & Mathias Lands 1st U.S. Representation, Joins Epoch Films

    By SHOOTUpdated:No Comments7209 Views
    On location in center are Matias Rygh (left, seated in foreground) and Mathias Eriksen (next to him, wearing hat).
    LOS ANGELES --

    Norwegian directing duo Matias & Mathias has garnered its first U.S. representation, signing with Epoch Films for spots and branded content.

    Matias Rygh and Mathias Eriksen met in school at the age of 16 and have been friends and collaborators ever since. Their foray into filmmaking began with skate films, which is where they started developing their craft, but it was their dark, visually driven narrative shorts that caught the attention of a producer in Oslo and landed them their first commercial job, a car spot. They were 19 years old. The experience was positive but they chose to continue creating short films for another five years before diving back into advertising.

    Matias & Mathias began directing commercials again in earnest after signing with Scandinavian production company Bacon in 2016. Through this partnership and the generous mentoring of the other directors at the company, they have received a film education that some would argue outweighs any formal training. Last year their work earned a Bronze Lion at Cannes, Gold and Silver with Epica, and a Bronze at Eurobest. Notable spots include “Vipps” for DNB, which shows a woman literally deflating at the idea of having to get off the couch to make a purchase online; a campaign for Rikstoto, which tells the hypothetical, future-that-will-never-be stories of three characters who will never buy that $10 lotto ticket for a chance to win $2 Million; and their most recent work, “Stories of Success” for Finn.no, a keenly timed parody of parents with high expectations for their children to excel in sports, and the moment they realize it’s time to give up and find a new hobby.

    “Martin de Thurah (an Epoch director who won the DGA Award for commercials earlier this year) is a champion of Matias & Mathias and introduced me to their work,” said Mindy Goldberg, founder and owner of Epoch Films. “Their comic instincts, visual style and performances are sophisticated and unlike most comedy work I’ve been watching. It’s exciting to introduce new talent to the marketplace, probably one of the most exciting parts of my job.”

    Matias & Mathias and Epoch Films are represented on the West Coast by Dexter Randazzo at the Department of Sales; in the Midwest by Chris Brown Representatives; and on the East Coast by Tara Averill, John Robertson and Erin Wahed at Representation Co.

    Category:News
    Tags:Epoch FilmsMatias & Mathias



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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