STORY has entered into an agreement with Chris and Kristen Barker–the husband-and-wife creative and directing team known as The Barkers–for commercial advertising project representation throughout the U.S. The Chicago-based duo are creative auteurs whose work for Microsoft, Kraft, Head & Shoulders, Google, United Airlines, Hewlett Packard and others includes commercials, branded content, commercial photography and original music. The pair has won wide praise for work centering on casual, youth-oriented lifestyle material, a style they term “Life Shared.” Their arrival at STORY marks the first time that The Barkers have been repped by a production company for spots.
STORY executive producer Mark Androw said that he was struck by the craftsmanship and originality of The Barkers’ work, and predicted that their ability to work in both live action and print will make them very attractive to advertising agencies. “Agencies are looking for creative partners who bring a lot to the table and The Barkers can do it all,” he said. “Their ability to connect with young creatives is also an obvious plus. We are very excited to introduce them to the national advertising market.
The Barkers first established themselves as commercial photographers in the fashion industry before expanding to commercials and branded content. Along the way, they developed a unique ability to capture lifestyle imagery centering on fun, adventure and individuality. Their work highlights the best of life’s moments.
Recent projects include a web campaign for HP’s TwoSmiles greeting card service via Design Kitchen, now Blast Radius. It is composed of informal portraits of people of varying ages and ethnicities.
The Barkers directed another web series for Iams and Saatchi & Saatchi, New York, centering on people who have adopted rescued pets. Chris Barker also co-wrote the music for the campaign.
STORY is represented on the East Coast by SuperPowers; in the Midwest by Dawn Ratcliffe, in the Southeast by Miller + Associates; in the Southwest by Gossip!; and on the West Coast by Sherry Howell.
