BeachHouse Films, the Santa Monica shop headed by executive producers Patti and David Coulter, has signed director Tony Garcia for U.S. representation in spots and webisodes. At press time, Garcia was about to embark on a client-direct webisode package for EA Games produced via Triton Films, Vancouver, B.C., which reps Garcia primarily for music video work in Canada.
Most recently on the roster at This Is TV, New York, Garcia broke into the business after graduating with a master’s degree in film from Art Center College of Design in Pasadena, Calif. His first production house roost was the Latino American division of now defunct Palomar Pictures, which he joined in 2001. He landed at Palomar largely on the strength of a high-profile spec comedy reel, which featured performance/dialogue ads for Consumer Reports, Staples and Nike. The spec commercials for Staples and Consumer Reports garnered two of the three honors in the student category of the ’01 AICP Show. The Staples piece, “Gotcha,” also copped a Bronze Clio in the student category. His Nike spec spot, “Beatboxer,” garnered a Gold Student Clio in ’01.
Following Palomar’s closure, Garcia went onto Motel Films, Hollywood, before coming aboard This Is TV in ’05. He has been active in the U.S. mainstream and Hispanic markets, as well as with assorted jobs in Latin America. His U.S. Hispanic endeavors include Best Buy for la comunidad, Miami, and Texaco for Y&R, Miami. The Texaco spot, “Turn Signal,” also aired in Puerto Rico and the Dominican Republic and went on to win a Bronze FIAP Award in Buenos Aires in ’02. Garcia’s filmography also includes commercials that have played in both mainstream U.S. and Hispanic markets via American agencies for such clients as Budweiser and Time Warner Cable. He additionally helmed a general market ad for The New York Times. And for ad agencies in Mexico, Garcia has turned out spots for Alpura, Clemente Jacques and Enerplex, among others.
Most recently Garcia has branched out into webisodes. He directed three webisodes for gambling giant Bodog.com, out of agency Riptown, Vancouver, and produced by Triton. The campaign came to Garcia as a result of his directing music videos for artists under the Bodog Music Label.
This is BeachHouse’s second recent signing, having earlier added Nir Bashan who just won a Silver Clio for his spec Honda webisode “Brand New” and was recently selected for SHOOT’s New Directors Showcase.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More