Fallon, Minneapolis, and director Scott Hicks of Santa Monica-headquartered Independent Media pulled some strings to create a magical new spot for PBS. The :30 "Puppet," part of the second round of commercials in the "Be More" campaign for PBS, tells the tale of a marionette who chooses to free himself from the literal ties that bind him.
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CLIENT
PBS.
PRODUCTION CO.
Independent Media,
Santa Monica.
Scott Hicks, director; Dion Beebe, DP; Susanne Priessler, executive producer; Lindsay Skutch, line producer; Barbara Ling, production designer. Shot on location in Melbourne, Australia.
Macgowan Films, Surry Hills, Australia.
Jane Smith, line producer.
AGENCY
Fallon, Minneapolis.
David Lubars, executive creative director; Bruce Bildsten, creative director; Mike Gibbs, group head/copywriter; Gerard Caputo, art director; Mark Sitley, director of production/producer; Shannon Tearle, business affairs/associate producer.
EDITORIAL
The Whitehouse, Santa Monica.
Livio Sanchez, editor; Logan Hefflefinger, assistant editor; Melissa Thornley, producer.
The Assembly Line, Minneapolis.
Michael Aaron, post producer.
POST/VISUAL EFFECTS
The Mill, London.
Paul Harrison, colorist; Fi Kilroe, producer; Ant Walsham, Inferno artist; David Birkill, Floctane artist; Hitesh Patel, 3-D artist.
Pixel Farm, Minneapolis.
Doug Griess, Symphony editor; Kurt Angell, senior editor; Amanda Akerman, production manager.
AUDIO POST
Brahmstedt White Noise, Minneapolis.
Carl White, mixer.
MUSIC
Amber Music, New York.
Will Richter, composer; Michelle Curran president/executive
producer.
SOUND DESIGN
Brahmstedt White Noise.
Carl White, sound designer; Allison Swanson, producer.