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    Dir. Murro Hunts Big Game For Whiskas

    By SHOOT StaffUpdated:No Comments1482 Views

    By Christine Champagne

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    If you’ve ever watched a housecat stalk a bird or even a ball of yarn, it is apparent that no matter how domesticated these creatures become, ultimately an inner beast guides them. A campaign for cat food maker Whiskas successfully taps into the inner beast of the average feline and has a little fun with it, too. Created by TBWA/ Chiat/Day, Los Angeles, and directed by Noam Murro of Biscuit Filmworks, Los Angeles, the three-spot campaign depicts housecats chasing down big game as if they were lions. SHOOT has chosen the :30 "Buffalo" as Top Spot of the Week.

    SHOOT Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.

    CLIENT

    Mars Incorporated/Whiskas.

    PRODUCTION CO.

    Biscuit Filmworks, Los Angeles.

    Noam Murro, director; Stefan Czapsky, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer. Shot on location in Simi Valley, Calif.

    AGENCY

    TBWA/Chiat/Day, Los Angeles.

    Lee Clow, worldwide creative director; John Payne, creative director/art director; Gary Pascoe, creative director/copywriter; Guia Iacomin, senior producer; Serena Auroux, assistant producer.

    STOCK FOOTAGE

    Nickerson Research, Los Angeles.

    Susan Nickerson, owner/researcher.

    EDITORIAL

    Bikini Edit, New York.

    Avi Oron, editor; Patrick Fraser, assistant editor; Gina Pagano, executive producer.

    POST/VISUAL EFFECTS

    Ring of Fire Advanced Media, West Hollywood.

    John Myers, executive producer; Jerry Spivack, partner/creative director/visual effects supervisor; Kim Evans and Zenta Kronitis, producers; Danny Yoon, online editor/Inferno artist; Todd Hemsley and John Ciampa, Inferno artists; Gary Mortensen and Steve Edwards, rotoscope artists.

    Company 3, Santa Monica.

    Mike Pethel, colorist; Shara Martin, producer.

    AUDIO POST

    Margarita Mix de Santa Monica.

    Jimmy Hite, mixer.

    MUSIC/SOUND DESIGN

    Machine Head, Venice, Calif.

    Adam Schiff, composer; Stephen Dewey, sound designer; Patty Chow, executive producer; Vicki Melanson, producer.

    Category:Top Spot of the Week



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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