Sheraton Hotels is amplifying its image with a hip, breakthrough TV campaign that features a spirited re-make of The Rolling Stones’ "Let’s Spend the Night Together." Of the four new spots, SHOOT has selected the rollicking :60 "Epic" as Top Spot of the Week. Created by Deutsch New York, and directed by James Brown of bicoastal Smuggler, the energetic "Epic" depicts a band—portrayed by the members of Convoy, the San Diego-based outfit that also re-recorded "Let’s Spend the Night Together" for the campaign—playfully romping around a Sheraton Hotel.
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Real-life band members of Convoy, Jason Hill, Shaun Cornell, Robbie Dodds, Brian Karscig and Mark Maigaard were the lead actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
CLIENT
Starwood Hotels & Resorts Worldwide/Sheraton Hotels.
PRODUCTION CO.
Smuggler, bicoastal.
James Brown, director; Greg Copeland, DP; Patrick Milling-Smith, executive producer; Juliet Naylor, producer; Bill Averill, production designer. Shot on location in Phoenix.
AGENCY
Deutsch New York.
Kathy Delaney, managing partner/executive creative director; Jim Frame, executive VP/director of broadcast production; Evelyn Neill and Florence Buchanan, senior VPs/group creative directors; Lisa Garrone, copywriter; Michael DePirro, art director; Enrique Mosqueda, art director/typography; Eve Kornblum, producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Adam Pertofsky, editor; Rennie Elliot, assistant editor.
POST
Company 3, New York.
Tim Masick, colorist; Bret Eckhardt, assistant colorist; Luana Ayres, producer.
Nice Shoes, New York.
Russ Bigsby, online editor.
VISUAL EFFECTS
Brand New School, New York.
David Herbruck, producer; Emily Wilson, animator; Dennis Go, senior designer.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
Sear Sound, New York.
Doug Boehm, assistant producer/engineer.
MUSIC
Advanced Alternative Media, New York.
Rob Schnapf, producer.
Tonefarmer, New York.
Tiffany Warin, executive producer.