Playing on the fact that many people have had co-workers who appear incredibly busy but never seem to do anything, the creatives at J. Walter Thompson (JWT), New York, bring you Fake Busy Guy. While running through his office, the character explains to viewers that by pretending to be busy, he creates the façade of being a hard worker. Keeping up his energy is difficult, however, so in order to maintain this ruse, he turns to Lipton Cup-a-Soup.
Craig Walker was the principal actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
SHOOT Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Unilever Bestfoods/Lipton Cup-a-Soup.
PRODUCTION CO.
Hungry Man, bicoastal/international.
Bryan Buckley, director; Adam Beckman, DP; Stephen Orent and Dan Duffy, executive producers; Caroline Gibney, executive producer/head of production; Kevin Byrne, line producer. Shot on location in Englewood Cliffs, N.J.
AGENCY
J. Walter Thompson, New York.
Eric Steinhauser, executive VP/executive creative director/art director; Jon Krevolin, executive creative director/copywriter; Nat Whitten, executive VP/deputy creative director; Rob Farber, producer; Adam Perloff, assistant producer.
EDITORIAL
Mad River Post, New York.
Dick Gordon, editor; Dahkil Hausif, assistant editor; Laura Relovsky, producer.
POST
Company 3, New York.
John Bonta, colorist; Luana Ayres, producer.
Nice Shoes, New York.
Rich Schreck and Kevin Wade, online editors.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
