This :30 opens with two cows basking on a pasture on a sunny day. They engage in conversation, discussing how they should spend their morning.
"Another gorgeous day," says one bovine.
"Yeah," her friend agrees.
"So you want to go eat or nap?"
"I don’t know. What do you want to do?"
"I don’t know."
The scene cuts to a man in a nearby house. He’s seated at the kitchen table, about to read the morning newspaper, when the doorbell rings.
He goes to the front door and opens it to find no one’s there. He shuts the door, at which point we hear laughter.
The man opens the door again quickly and peers out, trying to catch the pranksters. But he sees no culprits—only the two cows grazing off in the distance.
The door closes again, at which point the cows break into uncontrollable laughter.
A voiceover then chimes in, reading a supered message: "Great cheese comes from happy cows. Happy cows come from California. Real California Cheese."
"Ding-Dong" is one of three spots in the California Milk Advisory Board’s ongoing "Real California Cheese" campaign. The other two ads are titled "Cloud" and "Race." This latest package was directed by Chris Hooper of Bob Industries, Santa Monica, for Deutsch LA.
The agency creative team on "Ding-Dong" consisted of senior VP/associate creative director/art director Karen Costello, senior VP/associate creative director/copywriter Chris Ribeiro, VP/executive producer Steffi Binder, senior copywriter Martin Dix, senior art director Dave Sakamoto and senior producer Rebecca Darvin.
T.K. Knowles and John O’Grady executive produced for Bob Industries, with Karen Rohrbacher serving as producer and Joan Duff as production supervisor. The DP was Darek Wolski.
Editor was Adam Parker of Chrome, Santa Monica. Assistant editor was Dean Miyahira. Deanne Mehling and Christina Matracia of Chrome served as executive producer and producer, respectively.
Visual effects studio was The Syndicate, Santa Monica, with post/digital effects producer Kim Evans, and compositors Kevin Prendiville and Christine Goldby.
Michael Killen of Animal, Pittsburgh, animated the cows’ mouths. Colorist was Mike Pethel of Company 3, Santa Monica. Audio mixer was Loren Silber of Lime Studios, Santa Monica.
Composer was PJ Hanke and music producer was Katie Jones, both of whom at the time were with Spank! Music & Sound Design, Santa Monica. (Hanke has since left to form Sovereign, Santa Monica, with Jones serving as executive producer at the new venture.)
The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
