Charlene Charity has been named head of strategy at Digitas UK.
She takes up her new role this month, with a brief to lead Digitas’ strategy team and develop the agency’s customer engagement strategy offering, working in partnership with Marius Bartsch, head of customer engagement. She reports to Matt Holt, chief strategy officer at Digitas.
Charity’s most recent role was as co-founder of The Diversity Partnership, a diversity and inclusion consultancy. Prior to that, Charity spent almost four years at Amazon, where she was head of brand marketing/live sports marketing. During her time there, Charity launched Amazon Prime Video’s Premier League football coverage and the hit titles Jack Ryan and The Marvelous Mrs Maisel. She also led the brand positioning and above-the-line development of Amazon Prime Video in Europe, which included the “Great shows stay with you” campaign.
Charity joined Amazon from BT, where for over eight years she worked as head of retention and head of customer marketing. Her agency experience includes roles at Wunderman, Exposure and Publicis Mojo.
Charity said, “After 13 years of experience client-side, I’m excited to be returning to the agency world. Digitas’ unique capabilities, commitment to delivering innovative customer engagement activity, and talented team are hugely inspiring and really appealing to me. I also had the honor of having Digitas as my lead agency whilst working client-side, so it’s really exciting to be helping lead the agency at the next stage of their journey. I’m looking forward to sharing my client-side and DEI experience whilst delivering great work for our clients and their customers.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More