Digital Domain has promoted visualization expert and studio veteran Matt McClurg to serve as its new head of visualization. McClurg will oversee the VFX studio’s full range of visualization efforts, including comprehensive previs and post viz work and its virtual production department.
For 30 years, Digital Domain has turned out visual effects for award-winning features, episodics and more while earning a reputation as a technological innovator due to its pioneering research into digital and autonomous humans and countless advancements in virtual production and visualization. McClurg will leverage Digital Domain’s advanced tools to offer clients a visual representation of what their final product will look like, giving them a clear path forward.
“Matt has played a pivotal role in propelling Digital Domain’s visualization efforts to unprecedented heights in recent years,” remarked Lala Gavgavian, COO and global president of Digital Domain.
Along with overseeing Digital Domain’s current and upcoming visualization projects, McClurg will help streamline and incorporate new pipelines that take full advantage of the VFX studio’s bespoke toolsets. That includes its proprietary machine learning software and AI-driven creations. McClurg will also continue to lead the development of custom systems and processes created within game engines, designed to give filmmakers new ways to watch and edit effects-heavy scenes remotely from anywhere in the world.
McClurg’s resume includes stops at both The Third Floor and 20th Century Fox, and in 2014 he was hired by Pixomondo to help create and run its previs department. In 2019, McClurg joined Digital Domain as previs supervisor, overseeing several major features including Marvel Studios’ Spider-Man: No Way Home, Steven Spielberg’s West Side Story and the Oscar-nominated Free Guy. McClurg was also heavily involved in several episodic previs projects, including HBO’s The Last of Us and Seth MacFarlane’s The Orville.
