Casting actors is tough, but it isn’t so easy to cast a coffee table either. Just ask director Rupert Sanders of Omaha Pictures, Santa Monica, and Steve Simpson, creative director of Goodby, Silverstein & Partners, San Francisco. A coffee table is in essence the star of a spot they created for client Hewlett-Packard (HP). Entitled "Coffee Table," the commercial, which broke this month, promotes HP’s digital photo studio. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Hewlett-Packard Company/Hewlett-Packard Digital Photo Studio.
PRODUCTION CO.
Omaha Pictures, Santa Monica.
Rupert Sanders, director; Jess Hall, DP; Diane McArter, managing director; Jodi Kemper, executive producer; Paul McPadden, producer; Giles Curtles, production designer. Shot on location in London and Brighton, England.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Rich Silverstein, co-chairman; Steve Simpson, creative director; Dan Weeks, art director; Mark Abellera, copywriter; Tanya LeSieur, producer.
EDITORIAL
Lost Planet, bicoastal.
Hank Corwin, editor; Geoff Hounsell, assistant editor.
POST
Sea Level, Venice, Calif.
Jim Bond, online editor; Eric Bruno, assistant online editor
R!ot, Santa Monica
Beau Leon, colorist; Darby Walker, executive producer
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Matt Downs,
assistant mixer.
SOUND DESIGN
Lost Planet.
Hank Corwin, sound designer.
