Alain Groenendaal, president and CEO of Grey Latin America, announced the promotion of Diego Medvedocky to VP, regional creative director. Medvedocky will continue his creative leadership of Grey Argentina, splitting his time between the agency and Grey’s 13 offices throughout the region.
Medvedocky joined Grey Latin America in 2013 as general creative director of Grey Argentina. In 2014, under his creative leadership, the agency won several distinguished awards, such as a Grand Prix and the title of “Agency of the Year” at the Argentina Creative Circle Diente festival, one of the most prestigious local advertising awards. In addition, the agency took home four Lions in 2014 and six more at the 2015 Cannes Festival. Diego is also a valued figure in the global network for his contributions to the Grey Global Creative Council, and last year was named Chairman of the Latin America version of the Council.