CLIENT
Agere Systems.
PRODUCTION CO.
The Diecks Group, New York.
Brian Diecks, creative director; Michael Waldron, art director; Anna Yoon, designer; Claire Joseph, producer.
AGENCY
Mullen, Wenham, Mass.
Edward Boches, creative director; Greg Bokor, creative director/art director; Jim Garaventi, creative director/copywriter; Kim Burns, producer.
EDITORIAL
The Diecks Group.
Erik van der Wilden, editor; Claire Joseph, producer.
AUDIO POST
Soundtrack Recording Studios, Boston.
Brian McKeever, engineer.
MUSIC
tomandandy, New York.
Mitch Davis, composer; Andy Milburn, creative director; Scott Brittingham, producer.
THE SPOT
The :30 "Meet A" uses typography featuring the letter "a" ("a launch," "a paradox," "a leader") to introduce Agere Systems, the new name for Lucent Technologies’ Microelectronics spinoff.
Spot broke April 26.