Executive producer Diana Payer has launched Motion:Content, a commercial production company that opens with directors John Adams, Todd Broder, and the team of Peter & Annie. The Dallas-based shop is already busy, and is scheduled to shoot later this month, with Adams directing, for the Texas agency Occam and client Direct Auto Insurance.
Motion:Content handles director Adams nationally and the rest of its roster regionally (Southwest and parts of the West and Midwest).
Payer brings extensive experience on the agency side to her venture. She began her career as an account director for GSD&M in Austin before shifting to broadcast production. She went on to work as an agency producer for Publicis and as head of production at DDB Dallas.
Director Adams was previously represented by Form in Los Angeles and then by Original. Like Payer, he also started his career as an agency producer, working for Hal Riney and then Wieden + Kennedy, where he produced some of the agency’s most awarded work for brands like Nike and Subaru. He later served as head of production for DDB, where he produced Tabasco’s iconic “Mosquito” spot that won a Gold Lion at Cannes. From there he launched his directorial career, and has since shot hundreds of spots.
The directing team of Peter Simonite and Annie Gunn (Peter & Annie) brings visually appealing and emotional storytelling to the Motion:Content roster. The Austin-based pair has garnered the attention of Rolling Stone for their music video work for such artists as Explosions in the Sky (their “Postcards from 1952” was one of the most critically-acclaimed videos of 2012), Moth + Flame and Sound Team. They’ve directed campaigns for the national steakhouse chain Fogo de Chao and Cook Children’s Medical Center in Ft. Worth.
The New York-based Broder has worked extensively in reality TV, Broder brings Motion:Content expertise in developing and directing digital content and long format work. His directorial credits includes HGTV’s “Property Virgins” and The History Channel’s “American Pickers,” along with the Comedy Central series “Chappelle’s Show.”
In 2010 Broder added commercials to his directorial repertoire, and has worked to develop and shoot spots for Soul Headphones, Royal Caribbean and Lavazza Italian Coffee.
