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    Devon Hong Joins 360i As Executive Creative Director

    By SHOOTUpdated:No Comments3687 Views
    Devon Hong
    NEW YORK --

    Integrated creative and media agency 360i has hired Devon Hong as executive creative director in New York. An award-winning creative talent, Hong will be responsible for driving innovation and creative excellence across all of 360i’s clients, which include OREO, 7-Eleven, and Boston Beer Company.

    Hong comes to 360i from 72andSunny’s New York office, where he was group creative director and worked across several key clients including Etsy, Spotify, Smirnoff and Cheerios. Most notably, he is credited with helping Etsy to shift from traditional direct response communications to emotional storytelling with a brand-led holiday campaign, and for spearheading Cheerios’ “Right on Tracks” project, a series of children’s songs created to teach kids about empathy after the 2016 election. He also served as a mentor for the agency’s diverse group of creative talent, particularly at the junior level.

    Prior to 72andSunny, Hong spent four years at Droga5, where he rose in the ranks from art director to creative director and was responsible for leading two major global brand campaigns for Uniqlo. He also created innovative brand experiences and perception-shifting campaigns for clients like Honey-Maid, BelVita, Dixie and Airwick. After graduating from Miami Ad School in 2010, Hong also held art director roles at both BBH and Young & Rubicam, working across marquee brands like Bacardi, Xerox, Google, Cole Haan and Johnnie Walker.

    “Devon has impressed all of us at every turn–not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” said 360i chief creative officer Menno Kluin. “Devon and I worked together earlier in our careers, and we couldn’t be more excited to join forces again at 360i.”

    Hong joins 360i at a time of creative momentum for the agency. In October, 360i released a poignant film for OREO about the importance of a loving home, and helped the cookie brand ensure future generations could enjoy the magic of OREO with the Doomsday Vault. For grocery retailer Kroger, 360i created Chefbot, a tool that uses visual AI to inspire home cooks and reduce food waste. This follows new business wins including leading a Dentsu team to an Integrated Media AOR win for Kroger, being named media AOR for McCormick, social AOR for Twisted Tea, and achieving significant organic growth on 7-Eleven and Boston Beer Company.

    Category:News
    Tags:360iDevon HongMenno Kluin



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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