Register

    DeVeaux joins BBDO NY as CMO; Rix promoted to chief strategy officer

    By SHOOTUpdated:No Comments1899 Views
    NEW YORK --

    BBDO New York announced that Tara DeVeaux will be joining the agency as chief marketing officer.  In this role, DeVeaux will report to John Osborn, CEO of BBDO New York, and be responsible for driving business growth and optimizing the agency’s marketing service offerings.  In addition, the agency announced that Crystal Rix has been promoted to chief strategy officer.  Rix was most recently director of business development.  She is also a key member of the AT&T new agency model–a role she will continue.  Both appointments are reflective of the ongoing transformation that has taken place at BBDO New York over the past year as the agency bolsters its specialist data and analytic capabilities and communications planning practice.

    DeVeaux’s appointment as CMO at BBDO is a homecoming of sorts, as she previously spent nearly seven years at BBDO as a sr. account director.  Most recently, she was president of MING Utility and Entertainment Group.
     
    Rix has been with BBDO for more than 10 years, beginning as a sr. brand strategist.  That background provided a unique perspective in her most recent role as director of business development, where she was instrumental in helping to win new business, such as Mattel, and shaping the agency’s new data-driven approach for handling the consolidated AT&T business.  As chief strategy officer, she will continue to lead strategic guidance of the AT&T brand, as well as oversee the agency’s newly consolidated strategic practice, including communications planning and data and marketing science.  She is a recipient of one of BBDO New York’s People Awards.  Rix will report to Kirsten Flanik, president of BBDO New York.
     
    DeVeaux and Rix join a senior management team that has already been rapidly expanding to include those in other specialist areas.  Key hires include:  Tina Allan, head of data and analytics; Sharona Sankar-King, head of marketing science; Julian Cole, head of communications planning; Denise Henry, head of the agency’s HealthWork partnership with CDM Group; and Dave Rolfe, head of integrated production. 
     
    DeVeaux joins BBDO New York the week of January 16; Rix assumes her new role immediately.

    Tags:BBDO New YorkCrystal RixTara DeVeaux



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

    MySHOOT Profiles


    Add A Comment