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    Deutsch promotes Husani Oakley to chief technology officer

    By SHOOTUpdated:No Comments1212 Views
    NEW YORK --

    Husani Oakley has been elevated to chief technology officer at Deutsch New York. Reporting directly to Deutsch NY CEO Val DiFebo, Oakley will work closely beside strategy, media and creative, continuing to spearhead technology efforts across clients including AB InBev, Reebok, and Johnson & Johnson. As CTO, he will continue his leadership role in Great Machine, Deutsch’s A.I. innovation studio. 

    “Creative minds, like Husani, are naturally curious and rarely satisfied with the status quo, which is what makes him the perfect candidate to lead Deutsch’s technology offering,” noted DiFebo.  “In addition to advancing our vision, Husani will continue to redefine Deutsch’s digital expertise and align our offerings with the world’s ever-changing business needs.  Tasked with continuing the agency’s momentum around digital innovation, he’ll work with our enterprising team to create proprietary marketing technology that drives creative business solutions.”  

    Oakley joined Deutsch in 2018 as SVP, director of technology and advanced to EVP, director of technology and innovation in 2019.  “I’ve spent two years now working with a team that has exploration built into its DNA. The proof’s in the pudding; the work speaks for itself,” said Oakley. “But the technology-enabled culture we live in changes too quickly for us to be satisfied and accept the status quo with what we accomplished yesterday. We walk into the office every day hell-bent on finding opportunities to stay ahead of the curve and use technology to help solve our clients’ critical business challenges.”

    Oakley’s start-up experience includes founding online investing platform GoldBean, design and technology firm Oakley + Partners, and the cultural event newsletter​ Flavorpill​, to name a few.  He’s also held key technology positions at agencies including Wieden + Kennedy, Euro RSCG, and Omnicom’s Evolution Bureau. 

    Tags:DeutschHusani OakleyVal DiFebo



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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