CLIENT
Cadbury Adams/Chiclets Citrus Samba and Strawberry Breeze.
PRODUCTION CO.
Wild Brain, San Francisco.
Mike Overbeck, director; Andrea Mansour, executive producer; Jessica Anthony, producer; Phil Robinson, creative director; Gooby Herms, After Effects artist; Seryong Kim, modeler/texture artist.
AGENCY
Deutsch, New York.
Kathy Delaney, managing partner/executive creative director; Scott Bassen, senior VP/group creative director/art director; David Rosen, senior VP/group creative director/copywriter; George Decker, VP/associate creative director/art director; Tom Elia, associate creative director/copywriter; Jim Frame, executive VP/director of broadcast production/executive producer; Rebecca Orlov, associate producer.
POST/VISUAL EFFECTS
rhinofx, New York.
Jay Braddock, executive producer; Vico Sharabani, senior Inferno artist.
AUDIO POST
audioEngine, New York.
Tom Goldblatt, mixer.
MUSIC
Duotone Audio Group, New York.
Pete Min and Carla Capretto, composers, "Dance Moves"; Dan Marocco, composer, "Dirty Words"; Amy Sheldon, executive producer; Pete Nashel and Jack Livesey, creative directors.
THE SPOTS
Two :15s feature Chiclets characters—known as the Chiclets People—who show how cool it is to "party like a square." In "Dirty Words," five Chiclets tell viewers five words that sound dirty, but aren’t (Uranus, poo-poo platter, masticate, etc.). In "Dance Moves," a Chiclet tries to impress a girl with the Robot, the Point and finally, the Split, but fails miserably.
Spots broke in May.