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    Deutsch LA Sings For Mitsubishi

    By SHOOT StaffUpdated:No Comments1367 Views
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    CLIENT

    Mitsubishi Motors North America/Mitsubishi Galant.

    PRODUCTION CO.

    Anonymous Content, bicoastal, and Gorgeous Enterprises, London.

    Peter Thwaites, director; Stuart Graham, DP; Lisa Margulis and Paul Rothwell, executive producers; Flora Fernandez-Marengo, producer. Shot on location in Toronto.

    AGENCY

    Deutsch LA.

    Eric Hirshberg, managing partner/executive creative director; Vinny Picardi and Steve Skibba, senior VPs/associate creative directors; Chris Schifando, senior copywriter; Bernie O’Dowd, senior art director; Tracy Jones, senior producer; Marisa Wasser, associate producer.

    EDITORIAL

    The Whitehouse, Santa Monica.

    Rick Lawley, editor, "Waves"; Cory Livingston, editor, "Singer"; Sahir Champion, assistant editor; Sue Dawson, executive producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Mike Pethel, colorist; Shara Martin, producer.

    R!OT, Santa Monica.

    Randy Lowder and Kiki Chansamone, Inferno artists; Bill Frazee, executive producer.

    Brand New School, Santa Monica.

    Kevin Batten, executive producer; Josh Libitsky and Jarod Libitsky, producers; Jens Gehlhaar, creative director.

    AUDIO POST

    RavensWork, Venice, Calif.

    Eric Ryan, mixer; Kirk Carrison, assistant mixer; Katherine Morgan, executive producer.

    THE SPOTS

    "Singer" (:30) features a man driving a 2004 Mitsubishi Galant while moving his lips and bouncing around, as if singing along to music from the car’s stereo or radio. As he comes to a red light, he stops and the scene shifts to the inside of the Galant, where it is revealed that he is actually repeating a grocery list: "Pound of turkey, toothpaste, diapers—the big pack." The ad closes with the voiceover stating, "Still starting under eighteen grand … more to feel good about." In "Wave," a Galant is greeted by a series of people that wave to the car as it winds through the neighborhood. As the car rounds a corner, viewers discover that a young boy smiling from his car seat in the rear of the Galant is waving enthusiastically to the people. "Singer" uses Radio 4’s "Dance to the Underground" as the musical track, while "Wave" features "Do You Realize?" by The Flaming Lips.

    Spots broke Jan. 19.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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