CLIENT
Mitsubishi Motors North America/Mitsubishi Galant GTS.
PRODUCTION CO.
Bob Industries, Santa Monica.
Jason Smith, director; Jeff Cronenweth, DP; John O’Grady, T.K. Knowles and Chuck Ryant, executive producers; Rich Rosenfeld, producer. Shot on location in Miami.
AGENCY
Deutsch LA.
Eric Hirshberg, managing partner/executive creative director; Vinny Picardi, senior VP/associate creative director/art director; Steve Skibba, senior VP/associate creative director/copywriter; Jason Elm, senior copywriter; Mick Kuisel, senior art director; Randy Morton, senior VP/director of broadcast production; Marisa Wasser, associate producer.
EDITORIAL
Mad River Post, Santa Monica.
Lucas Eskin, editor; Graham Turner, assistant editor; Crissy DeSimone, producer.
POST
Company 3, Santa Monica.
Steve Rodriguez, colorist; Denise Brown, producer.
VISUAL EFFECTS
R!OT, Santa Monica.
Claus Hansen, lead compositor; Verdi Sevenhuysen, compositor; Mia Szafran, graphic designer; D. Todd Davidovich, executive producer; Terry O’Gara, producer.
AUDIO POST
Lime Studios, Santa Monica.
Loren Silber, mixer.
SOUND DESIGN
Soundelux Design Music Group (DMG), Hollywood.
Tom Ozanich, sound designer; Darlene Gorzela, executive producer; Shari Christensen, senior producer.
THE SPOT
"Chasm" (:30), the second ad in the company’s "See What Happens" campaign, focuses on the braking ability of the 2004 Mitsubishi Galant GTS as compared to the Honda Accord EX V6. The spot features the Galant and Accord racing head-to-head across a partially constructed bridge, which leads to a long drop into the ocean. Both vehicles break at the same time as the end of the bridge approaches. The commercial then stops mid-action, directing viewers to www.SeeWhatHappens.com for the dramatic conclusion. The soundtrack is Devo’s "Uncontrollable Urge."
Spot broke June 1.
