Deutsch LA has hired Tara Greer as executive VP/executive creative director, platforms. Greer is a multi-award winning creative who has led teams to produce such well-known products and services as Nike+ Fuelband, One Nike+, NIKEiD, NikeTeam and the Converse Sampler App.
Since January 2013, Greer has acted as executive creative director of R/GA’s L.A. office. She opened the doors and grew the team to 45 in just a year and a half, building the creative group who crafted award-winning work for Beats by Dre’s “The Pills” and “Hear What You Want” integrated campaigns as well as winning multiple new business pitches.
“Over the last few years, we’ve made digital product development a priority,” said Winston Binch, chief digital officer of Deutsch LA. “We’ve invested heavily in technology talent, launched a stand-alone product invention service called the Inventioni.st, and most recently, completed an 18-month long, enterprise-level redesign of VW.com. Our ambition is to invent more, get deeper into ecommerce, and do it better than anyone else. To get there, we need people like Tara. She’s one of the most respected and accomplished digital product designers and leaders in marketing. Her work on breakthrough marketing applications like Nike+ Fuelband has made a big impact on the industry.”
Greer has deep expertise in mobile design, social design and game-influenced digital experiences. She has over 70 awards to her name, including Cannes Lions, ANDY Awards, CLIOs, and Webby Awards.
